SWOT analysis is a simple yet powerful tool used to evaluate the internal and external factors that can impact an organization’s success. The acronym SWOT stands for: Strengths:Internal attributes and resources that facilitate the successful outcome Weaknesses: Internal attributes and resources that obstruct a successful outcome Opportunities: External factors the organization can exploit for a competitive advantage Threats: External factors that could cause trouble for the business or project. By systematically analyzing these four components, businesses can have a comprehensive view of their current position and future possibilities. Hence, paving the way for strategic planning and informed decision-making.
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